Build a cult-like fandom around your brand

Psychology-driven strategy for creators, founders and public figures who are ready to start a movement around their beliefs

Work With Erica

Brand advisor, Speaker, Cultural Strategist

You’re here because you don’t just want followers. You want influence, resonance, and a brand people can’t stop talking about.

For years, the psychology of influence and brand-building was gatekept behind closed doors and reserved for corporations with billion-dollar budgets and entire strategy teams.

Now, I help creators, founders, and thought leaders like you create iconic brands using the same identity-driven, psychology-backed strategies once only available to the biggest brands so you can claim your space, sharpen your voice, and build a brand that people obsess over.

Why creators choose me

  • Psychology Backed

    Strategy rooted in human behaviour, not short sighted hacks

  • Iconic Brand Strategy

    Big brand strategy built for ambitious creators.

  • Edge Over Noise

    Positioning that makes you unforgettable in a crowded space.

  • Engagement That Lasts

    Build audiences who stay, engage, and buy (not just scroll)

Hi, I’m Erica!

I’m a strategist, speaker, former national radio host, and award-winning creative who’s spent over a decade shaping cultural influence from both sides of the camera. I’ve interviewed global celebrities and built platforms for billion-dollar giants like ALDI; I’ve built magnetic, cult-like brands for creators with millions of followers.

I’m obsessed with helping creators, founders and public figures unlock the psychology of influence, step into their creative excellence, and build brands people can’t stop talking about.

MORE ABOUT ME

How we can work together

  • The Magnetic Edge

    A self-paced, psychology-backed course that helps you build a personal brand so magnetic it attracts an audience, income and opportunities on autopilot

    Explore the Course

  • 1:1 Coaching & Consulting

    High-touch, personalised strategy for established creators and brands who want to sharpen their edge.

    Eplore 1:1 Coaching

  • Speaking

    Keynotes and sessions that reframe branding, psychology, and content strategy for the creator era.

    Learn More

The Obsession Framework

Identity: The Core

Stand out instantly with a brand people recognise, respect, and remember

Expression: The Magnet

Create content so magnetic it spreads, sticks, and sparks conversation.

Obsession: The Orbit

Turn casual followers into cult-like fans who power your brand forward.

What creators are saying

  • "Working with Erica was one of the best strategic decisions I've ever made in branding and content creation. I was stuck in the mud and Erica’s framework helped me identify where my biggest strengths and angles in my personal brand were. Hands down the best money I've spent."

    Christopher Claflin (1m+)

  • "I went from not having a clear understanding and vision of the type of content I wanted to create and how to execute it to now knowing exactly what kind of content I want to create, the formats that work best, and how to effectively connect with my audience."

    Tomer Gluskinos (10.7k)

  • "Erica helped me build a die-hard audience. My channel has never been stronger. My views have 10x-ed, and I’m noticing improvements in every aspect of my business, from ideation to writing hooks. She’ll take you from a creator people overlook to one they’re obsessed with."

    Andrew Video (210k)

  • "Working with Erica was one of the best investments I ever made. Through her well-structured and thoughtful process to help extract my direction, my book started writing itself and I (finally) feel ready to post videos on YouTube. The impact has been dramatic."

    Jennifer Crews (Author)