CREATOR
& BRAND STRATEGIST
STAND OUT MORE,
WITH LESS EFFORT.
Erica is a brand strategist, former national radio host, and content creator with over 120 million organic views and 150K+ followers across platforms. As an award-winning advertising creative, she’s worked with global brands like ALDI and a2 Milk, shaping campaigns that cut through the noise. As a broadcaster, she’s interviewed some of the world’s biggest figures like Billie Eilish and Robert Pattinson - studying up close what it takes to make icons. Now, she helps creators, public figures, and businesses build distinctive, enduring brands that shape culture and leave a lasting impact.
WHAT PEOPLE ARE SAYING -
WHAT PEOPLE ARE SAYING -
“Working with Erica was one of the best strategic decisions I’ve ever made in branding and content creation. I was stuck in the mud with a rebrand and content pivot and Erica was incredibly efficient at helping me identify where my biggest strengths and angles in my personal brand were. Hands down the best money I’ve spent on creative consulting. Planning on going through her program again to tighten up a brand we recently launched. ⭐️⭐️⭐️⭐️⭐️ five stars.”
“Erica’s incubator gives creators the secret ingredient they are missing: brand. In just 6 weeks, she helped clarify my vision, find what makes me unique, and build a die-hard audience. My channel has never been stronger — my views have 10x-ed, and I’m noticing improvements in every aspect of my business, from ideation to writing hooks. She’ll take you from a creator people overlook to one they’re obsessed with — turning an Under Armour into a Nike.”
What people are saying
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What people are saying 〰️
“Before working with Erica, the success I’d had on TikTok felt unreplicable - I couldn’t get consistent views and I felt like an imposter. On top of that, I wasn’t even sure why I was making content. Erica helped me define and set a path toward my career goals, identify and label my unique voice and shift my perspective on measuring success. I now know who I am (as a brand), why I am making content and what it is I am working toward achieving!”
“One of the most impactful parts of working with Erica was her ability to take my scattered, confused ideas and transform them into a clear, actionable vision. She helped me shape an identifiable brand with a unique point of view, tailored specifically to my personality. This was a refreshing change from the generic advice I had received in the past, which never felt aligned with me.”
WHAT PEOPLE ARE SAYING -
WHAT PEOPLE ARE SAYING -
“I can’t state enough how helpful and game-changing working with Erica can be for your brand and content. She was creative, a great listener, and very effective at communicating in a way that helped me better understand myself, why I do what I do, and how I can best bring it to the world. I feel a renewed sense of confidence and optimism in where I can take my brand / mission. Everyone needs help from time to time, and Erica is the one you want on your side giving it. ”
“Working with Erica was one of the best investments I ever made. I had a feeling she would help me get clear on how to position myself and my work in the market. What I didn’t realize was that she would help me remember who I am at my core! But she did. Through her well-structured and thoughtful process, I became crystal clear about the specific value I can offer the world and how to describe it. As a result, my book started writing itself and I (finally) feel ready to post videos on YouTube. It’s hard to believe we accomplished so much in only six weeks because the impact has been dramatic.”